How ID Verification is Combating Streaming Fraud

In the digital age, music streaming has become the primary form of music consumption for millions of people around the world. However, with its growing popularity, a significant problem has emerged: streaming fraud. In this article, we will explain how this phenomenon impacts music and what measures are being taken to combat it.

Streaming fraud, ranging from fake plays to various fraudulent techniques, has become an increasingly serious problem for the music industry. This phenomenon not only harms artists, but also record labels and other key players involved in the distribution of music through streaming platforms.

What are the consequences for artists, record labels and distributors?

Identifying fraud in music distribution has significant consequences for artists, labels and distributors. This unique and multifaceted challenge can negatively impact the credibility, revenue and reputation of those involved in the music industry.

Moreover, detecting these frauds presents additional challenges, as it is necessary to distinguish between legitimate fan plays and fake plays generated by bots or other fraudulent techniques. This process requires a combination of advanced technology and specialized knowledge.

For artists, streaming fraud can have devastating repercussions on their career and revenue. Fake plays can distort popularity metrics, affecting their credibility and booking opportunities. In addition, unfair revenue distribution can lead to a significant loss of earnings, hindering your ability to sustain and develop in the music industry.

For record labels and distributors, streaming fraud also represents a major challenge. The lack of transparency in playback metrics hinders strategic decision making and can lead to inefficient allocation of resources. In addition, a label’s reputation can be compromised if it partners with artists whose streaming figures are artificially inflated.

It is crucial that independent artists, record labels and distributors alike take proactive steps to protect themselves against streaming fraud. By closely monitoring playback metrics, using online security tools and staying informed about the latest trends in fraudulent practices, they can mitigate risks and preserve the integrity of their work and their business in an increasingly competitive and complex marketplace.

How to ensure a fair playing field for artists and stakeholders?

Identity verification techniques have become crucial tools to combat this phenomenon. These advanced technologies help distinguish between legitimate users and fraudulent activities, offering multiple benefits:

Revenue Protection: Fake plays inflate streaming figures, diverting revenue that should go to legitimate artists. Identity verification ensures that only real plays are counted, guaranteeing fair revenue distribution.

Data Integrity: Streaming platforms rely on accurate data to make strategic decisions. Identity verification techniques help maintain the integrity of this data, providing reliable information about user behavior.

Platform Reputation: Fraud can damage the reputation of streaming platforms, diminishing the trust of users and business partners. Implementing robust identity verification measures demonstrates the platform’s commitment to transparency and security.

Preventing Illicit Activities: Identity verification helps prevent the use of fake accounts and bots that could be used for other illicit activities beyond streaming fraud.

Regulatory Compliance: Regulations around privacy and data protection are becoming increasingly stringent. Identity verification technologies help platforms comply with these regulations, avoiding potential legal sanctions.


Protecting Streaming: Veriff and Sonosuite

In the constant search for a fair playing field for artists and stakeholders in the music industry, modern technologies have become indispensable allies. Among these tools, identity verification techniques stand out as key pieces in the fight against streaming fraud.

These advanced solutions not only have the potential to safeguard economic interests and data integrity, but also strengthen trust in the music streaming ecosystem. A good example of how these technologies are making a difference can be found in the collaboration between Veriff and Sonosuite. Through our innovative approach and commitment to security, we at Sonosuite aim to significantly reduce the impact of fraud in the music industry, as evidenced by the effective implementation of Veriff’s identity verification solution.

Veriff, an identity verification platform, providing advanced technology that combines AI-powered automation with reinforced learning from human feedback, deep insights, and expertise. This system automatically evaluates the user’s trustworthiness percentage, resulting in a status of VERIFIED or DECLINED. This measure aims to protect record labels and artists from streaming fraud, potentially putting an end to this rampant industry-wide problem.

Therefore, at Sonosuite, we strive to actively contribute to the protection and advancement of the music industry. Our collaboration with trusted partners like Veriff exemplifies our dedication to security and innovation. Through advanced technologies, such as Veriff’s ID verification, we set new standards in protecting artists and the integrity of the music marketplace. We are committed to building a safer and equitable future for all involved in the music industry.

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