New IFPI report on global music consumption
One more year, the International Federation of the Phonographic Industry (IFPI) has published its study on music consumption in the world. The report aims to shed light on the habits of consumers and their relationship with music recorded in the last year
The study was conducted taking a sample of Internet users between 16 and 64 years of the 18 most relevant countries in terms of Internet consumption: Germany, Argentina, Australia, Brazil, Canada, China, South Korea, Spain, United States United, France, India, Italy, Japan, Mexico, the Netherlands, Poland, the United Kingdom, Russia, South Africa and Sweden.
Among the conclusions drawn by the study, it is noted that consumers have spent 17.8 hours a week listening to music. In addition, 86% of internet users around the world are users of streaming services. The percentage in Spain rises to 89%. It also points out that 38% of users access music listening through piracy.
Users use, above all, audio streaming platforms (Spotify, Apple Music, Deezer, etc.), which dominate in streaming consumption with 61% worldwide and with 63% in Spain. However, it is on Youtube, the main hybrid video and audio streaming platform, in which users spend more time listening to music. That quantitative domain in time contrasts with the negligible economic repercussion that it dedicates to the creators, with one million dollars paid by YouTube for every 20 of Spotify. The free access to music content on Youtube also serves as a reason for many users not to pay for streaming services on other platforms.
The report also points to the resilience of radio in the new digital ecosystem as a means of listening to music, with 86% of listeners, making use of it to access musical content.
27% of listening time occurs on mobile devices and 75% of consumers do so on a smartphone
Regarding listening habits by genres, pop and rock dominate over other styles with 64% of users listening to pop and 57% doing the same with rock. Both genders dominate with more than half of the world’s users.
With all this, the study manages to draw the map of the listening-to-music statement nowadays and describe the consumer’s habits.
You can download the full report to discover all the conclusions drawn from the study.